• The site adress is easy to remember.
• The site's layout is very organised and direct- We can get the items that we want by looking into the specific categories on the left of the webpage.
• Shopping made easy by simple-to-follow instructions-which means that no one would not get lost in the midst of their engrossed shopping.

Below is an example:

First, click on the picture of the item you take fancy to.

It would navigate to this page where you get to choose your colours, sizes and quantities.

Two very cool features about this page:

A) It allows you to click the colours provided and the model's clothing would change accordingly.

B) It provides you with suggestions such as shoes or shades to match the piece of clothing that you have chosen.

Secondly, you add it to your shopping bag.

Thirdly, you have to input your billing and shipping addresses.

After you are done with that, you get to choose the shipping method.

Either

A) International Express (Within 3-10 days)

Or...

B) International Standard (14-21 days)

Finally, make your payment (to be covered in later parts) and you are done!!!

Rate Accessibility: 4/5

3) Varieties

I am going to say it one last time!

VICTORIA'S SECRET does NOT sell ONLY BRAS and PANTIES!!!

They have a line of Shoes and Beauty products..

They have a line for lingerie, undergarments and pajamas.. Not forgetting Bikinis and Tankinis!

And a long non-exhaustive list of apparels...

Rate Varieties: 5/5

4) Availability

Normally in the period of sales, sizes like M and XL are snapped up. Being ASIANS, we have the upper hand in getting these deals as our medium equates to their size S.

In cases when stocks are not available, Victoria's Secret would do a back-order in which you would get the item shipped to you when its available.

Rate Availability: 3.5/5

4) Mode of Payment

The mode of payment at Victoria's Secret is pretty in common with other online shopping sites.

MASTERS, VISA and credit cards!

Rate Mode of Payment: 4/5

5) Reliability

Based on my past experiences and reviews from friends that have used the site, Victoria's Secret has been a reliable site to do our purchases and to provide bank account details to.

Here is an example of a online review of Victoria's Secret posted on Singapore Yebber:

Image taken from: http://www.yebber.com/review/victorias-secret/

Purchases usually arrive before or on the stipulated dates. One can also check the status of their delivery at the Victoria's Secret site.

To reduce cases of imitations, Victoria's Secret products are not sold in Asia (where cases of imitations are highly prevalent).

However, there are cases of clothes of same design that are priced differently. Users have to be careful in checking the prices before confirming the purchase.

Rate Reliability: 4/5

6) Redress

Based on Victoria's Secret return policies:

A return and exchange form is enclosed with every package. Please fill out the return section of the form completely and enclose it with the item(s) you are returning. Be sure to indicate if you would prefer to receive a refund, or make an exchange for another size, color or item. If you are exchanging merchandise, please fill out the exchange portion on the back of the form. The original shipping and handling charges are not refundable. If you have an exchange for the same dollar amount as the original purchase, no additional shipping & handling charges will be incurred.

Refunds will be credited in the same form as they were paid if an item is returned within 90 days of purchase.

If an item is returned more than 90 days after purchase, a return will be administered in the form of a merchandise credit redeemable with your next purchase.

In summary, customer redress is not compromise in Victoria's Secret. Consumer has the rights to request for refund or an exchange in merchandise (of same momentary value) whereby they would not be charged for shipping and handling costs.

As there is no outlets in Asia, it is rather troublesome to courier the exchange items halfway through the globe- especially if you need the apparel for a upcoming dinner party of some sort..

Rate for Redress: 3.5/5

7) Trends

As popularised by TYRA BANKS

"In the Fashion Industry, one day you are IN, the other day, you are OUT"

Fashion trends sometime changes faster than a blink of an eye. In Victoria's Secret, one would not face problems of purchasing out-dated fashion apparels. They have the latest trends posted at every season. Fashion tips and advices are also provided when you deciding on your purchases.

* One point to clarify: Items in sales might be post-seasonal, however, with careful selection, the designed apparel would still make one look good.

8) Others

Size charts are provided for the users to make a more accurate decision when purchasing tricky items such as lingerie, swimsuits and pants.

Furthermore, shipping rates are stated clearly in the site to prevent any discrepancies.

Last but not least, you could do a little gift-shopping for your beloved family and friends! Gift wrap, gift wrap kits and gift cards are available for purchase.

OVERALL EXPERIENCE at VICTORIA'S SECRET: 4/5

Happy Shopping Girls!

Signing off... Michelly :)

Written, Michel Chua

Labels: Photo and Images from: www.victoriassecret.com